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Accountability is the key to respect, raises, more staff and bigger budgets

Being accountable means proving to management a favorable return on marketing communications investments By M. H. “Mac” McIntosh, CBC First the bad news As businesses “downsize,” “rightsize,” merge or are acquired, jobs are lost. So, if you’re worried about your future, you’re not alone. With today’s business climate the way it is, I know many […]

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