B2B Sales Leads

Are you dropping out of the lead nurturing race too soon?

The value of longer-term B2B sales leads, with strategies and tactics for marketing and sales By M. H. “Mac” McIntosh, CBC While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the B2B leads that convert into sales are ignored. Why? Because salespeople […]

M. H. "Mac” McIntosh

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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Sales lead success checklist

How you handle sales leads makes the difference between happy customers or lost sales. This checklist helps you be successful. You’ve spent a great deal of time, effort and money putting together your B2B sales leads generation programs. How you handle those B2B sales leads once you get them makes the difference between happy salespeople […]

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