B2B Marketing

Five tips for integrating marketing and sales

Integrate business-to-business marketing and sales by avoiding knee-jerk reactions and fostering cooperation. There are big rewards when sales and marketing are effectively integrated-not least of which are improved operating performance and outstanding financial results. Here are five tips that help make integration a success. Tip: Beware of the quick fix Most organizations have been using […]

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Dialing for dollars or wasting your money?

If you’re serious about using business-to-business telemarketing to quickly generate qualified sales leads, you need to read this article. Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Why? Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue […]

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