B2B Marketing

Target influencers to sway B2B sales

Influencers play a key role in the buying decision; use database marketing as a tool for enhancing these relationships during business-to-business marketing efforts. Business-to-business marketing pros, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is the key role of influencers in […]

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Wish lists for B2B marketing and sales

B2B sales and marketing wish list by Mac McIntosh, one of America’s leading sales and marketing consultants, speakers and trainers. B2B Marketing I wish that more marketers would interview a couple of their company’s prospects and customers every week. This will help them to better understand their prospects’ and customers’ needs and points-of-view, allowing the […]

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