Free Articles: Marketing b2b and Sales Lead Generation

Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh

Inquiries become sales. Are you getting your share?

Business-to-business sales lead tips and tactics: use these four tips to establish winning sales relationships with prospects. As a sales and marketing consultant who specializes in B2B sales leads, I’ve had the opportunity to personally review dozens of research studies about inquiry handling, inquiries and sales leads. All the research points to the same conclusion […]

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16 proven techniques for better B2B sales leads generation with print advertising

Generate more qualified B2B sales leads for your salespeople, representatives, distributors or resellers with effective print advertising. Is one of the goals of your business-to-business advertising sales lead generation for your salespeople, representatives, distributors or resellers? Consider these proven lead generation techniques gleaned from working with over 170 companies and some of the best marketers […]

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