B2B Database Marketing Consulting

Is your marketing database or CRM less than it could be? I can help you turn your database into your top asset.

If you’re a B2B marketing professional, you know that a good prospect and customer database can be your number one asset. It can help you to turn more leads into sales. So if your marketing database isn’t all it could be, I can help.

Database development and management

I’ll help you build and manage your prospect and customer database for maximum effectiveness in targeted, database-driven marketing and sales programs. A good database can increase marketing effectiveness and shorten sales cycles. I can help with everything from cleaning up your existing data to using profiles of your best customers to find more companies and contacts just like them.

Sales and marketing software selection

After assessing your specific requirements, I’ll help you select the right software to meet your sales and marketing needs:

  • Marketing Automation
  • Email marketing
  • Inquiry handling and sales lead management
  • Direct marketing
  • Sales forecasting
  • Contact management
  • Customer relationship management (CRM)

Sales and Marketing Database Checkup

Is your B-to-B marketing and sales database up to snuff? Could your sales lead management software give better results? Find out by taking advantage of my Database Checkup. I’ll evaluate your sales and marketing databases and sales lead management software and help you determine what’s working and where improvements can be made.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...