Marketing of engineering-related products and services

Do you market or sell engineering-related products and services? I can help.

Need more qualified leads for engineering or product design?

Do you market or sell products and services used by engineers or product designers? I specialize in marketing products for specific needs, as well as complex products that involve technical documentation or longer sales cycles. Examples include:

  • Engineering equipment
  • Design software
  • Mechanical and process control equipment
  • Laboratory supplies and equipment

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

I’ll help you drive leads and sales with marketing

I focus on finding the prospects who signal they’re interested in your product or service, then helping you spend your time with the best ones to turn leads into sales. Contact me if you want to:

  • Generate more responses from qualified prospects
  • Convert more inquiries and leads into sales
  • Improve awareness of your product/service in your target market
  • Reduce your cost per lead, to increase your ROI
  • Generate more profits for your company

Engineering and design: The right message at the right time

Providing the right tools for complex tasks and highly specialized customers such as engineers and designers requires specialized marketing strategies. I’ve helped clients use lead nurturing, database marketing and other tactics to:

  • Nurture interest over time, so your product is used over your competitors’
  • Communicate technical specifications more effectively
  • Conduct educational or product-based seminars
  • Inform the engineer with reasons why your product is a better fit

How I can help you meet and exceed your sales and marketing goals:

  • Marketing strategy and implementation
  • Sales lead generation
  • Prospect relationship nurturing
  • Lead management software and systems
  • Documentation and literature fulfillment

No matter what marketing tools you use, I have expertise using any of them for engineering-related products and services. With more than 20 years of advertising, marketing and sales experience, I’ve earned an enviable reputation for getting results for my clients.

  • Advertising (print, broadcast, online)
  • Direct marketing (by mail, email, telemarketing)
  • Event marketing
  • Marketing databases
  • Online marketing (Pay-per-click/PPC, email marketing)
  • Outsourcing marketing
  • Public relations
  • Trade shows
  • Website development
  • Website search engine optimization

Start with a Marketing for Leads and Sales Checkup

Get through to those who build the product. Improve the effectiveness of your marketing with a Marketing for Leads and Sales Checkup. I’ll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make practical, cost-effective recommendations that will help you maximize your ROI.

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...