How to use your marketing dollars more effectively in a down economy
This whitepaper by B2B sales and marketing expert Mac McIntosh illustrates how to target your business-to-business marketing investments and efforts for maximum return during difficult economic times.
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M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...