Sales Lead Report^®:
A free business marketing newsletter

Tips and tactics for B2B marketing and sales professionals

You can subscribe to my free business marketing newsletter, Sales Lead Report^®, for the latest in demand generation and sales lead strategies and tactics, and other sales, marketing and marketing communications tips and techniques.

Check out some topics from past issues below the signup box.

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Monthly email newsletter--FREE
For business-to-business sales and marketing professionals
Filled with in-depth features, short news summaries, and quotes on sales, marketing and sales lead generation

Volume 3, Issue 4

How to determine your B2B marketing budget and get it approved
What do business-to-business sales and marketing professionals expect will happen to their budgets in 2004?
Getting a higher return on investment from your marketing communications

Volume 3, Issue 3

Are your lead-generation investments being wasted?
Five steps for improving customer retention and increasing revenues
The key to successful B-to-B direct mail-know your audience
Honing your pitch
Five reasons email newsletters get trashed

Volume 3, Issue 2

Steps to implementing a marketing program that drives sales
Top ten tips for working well with bosses
Email spam filters: How to deal with the presumptuous postman
Telemarketers behaving wisely and profitably
An entrepreneur's guide to successful trade press coverage

Volume 3, Issue 1

Key elements of a successful B2B (B-to-B) marketing communications program
2003 Wish Lists for B2B (B-to-B) Marketing and Sales
Telemarketers behaving badly
The Secrets of Trade Show Follow-up

Volume 2, Issue 7

Five things your salespeople really need from marketing
Ten Internet marketing ideas
Determine your message before you start writing
Improve your seminar attendance

Volume 2, Issue 6

Controlling cost-of-sales is hot. Increasing market coverage is cool.
Making the most of your trade show leads
Home Page Copy Makeover Triples Conversion From Visitor to Customer
Eight Tips for Selecting the Right Sales Lead Management Company

Volume 2, Issue 5

Marketing with Email: Watch out for SPAM filters
Forget features and benefits
Effective lead generation often depends on thorough research
Keys to winning the complex sale

Volume 2, Issue 4

Email signatures provide a free underused way to advertise
Ten ways to improve business-to-business lead generation by phone
Sixteen proven techniques for generating more high-quality sales leads with print advertising
Don't let call gatekeepers keep you from getting through to your customers

Volume 2, Issue 3

Make sure your market research questionnaire is not the weakest link
Six sure-fire tips to make sure your business marketing newsletter gets read - not tossed or deleted
Update on trade show costs
Five things not to say to your Web designer and why

Volume 2, Issue 2

Technology company implements fresh ideas to boost sales without losing the battle on costs
Three mistakes business-to-business writers make... and how you can avoid them
Accountability: The key to respect, raises, more staff, and bigger budgets
Clean up your sales and marketing database