Free articles: Marketing business-to-business and sales lead generation
Business-to-business sales and marketing tips, articles, and white papers from Mac McIntosh
B2B marketing strategies and techniques
The following are some of the articles I've written about marketing business-to-business and sales lead generation for leading industry publications, or that have appeared in my newsletter, Sales Lead Report®. If you would like to discuss having customized versions of these tools, please contact me.
Meet Mac
I specialize in helping companies get more high-quality B2B sales leads, turn them into sales, track and measure results, and show a favorable return on investment.
- With business-to-business marketing consulting, I can help you meet and exceed your sales and marketing goals.
- As a B2B marketing speaker and trainer, I can show your attendees how to get better and more sales leads.
B2B marketing
- Get it done: 12 shortcuts to get marketing done faster
- Boost your company's sales with marketing: Free guide
- Five tips for integrating marketing and sales
- How to determine your B2B marketing budget and get it approved
- How to increase B-to-B sales without spending more on marketing
- How to use your business-to-business marketing dollars more effectively in a down economy
- Prove it's paying off
- Steps to implementing a marketing program that drives new business
- Survey links marketing communications investments to sales
- What is RSS and how do I use it?
- Boost your company's sales with B2B marketing: Worksheet
- Persona-based marketing: Powerful tools for connecting with prospects and customers
- Wish lists for B2B marketing and sales
B2B advertising
B2B direct marketing
- 7 ideas for more B2B direct mail sales leads
- Don't get lost in the details
- Database marketing strategies for mailing deep
- Focus your direct response marketing for lower costs and higher response
- Strategies for using database marketing to reach business influencers
- Clean up your business-to-business sales and marketing database
- How long to keep contacts in your database?
- How much to budget for database marketing vs. sales lead generation programs?
B2B events & trade shows
- Choosing the best event formats - live or remote
- Event promotion techniques that really work
- How to maximize your marketing ROI from exhibits at B2B trade shows and conferences
- Nineteen tips for generating more high-quality trade show leads
- Promoting your business-to-business marketing events
- Strategies for generating qualified leads from b-to-b trade shows and events
- What role should events play in your marketing plan?
- Your event was a success: Now what?
- Cashing in on conferences: Lead follow-up is the key
B2B inquiry handling
B2B lead generation
- Is your company easy enough to do business with?
- Build business for less: Use B2B marketing for sales lead generation and qualification
- Are your sales lead generation investments being wasted?
- Do you know qualified business leads when you see them?
- Targeting your B2B lead generation
B2B online marketing
- Bridge the gap between marketing and sales with online marketing
- How to get more information from your Web site visitors
- Is your Web site helping prospects move forward?
- Is your Web site optimized for the search engines?
- Need more B2B leads? 7 tips to fix your Web site
- Put your money where it counts most for clicks and visitors
- Ten business-to-business Internet marketing ideas
Outsourcing B2B marketing
- Leads tracking: Improve your marketing ROI
- Marketing response handling
- Alternatives to in-house inquiry handling
B2B public relations
B2B relationship marketing
B2B sales leads
- Are you dropping out of the lead nurturing race too soon?
- Marketing for leads - are you asking the right questions?
- Are you losing sales by not following up all business-to-business sales leads?
- 8 tips for selecting a sales lead management service
- 8 proven B2B sales lead generation methods
- Are you maximizing your sales from longer-term sales leads?
- Getting sales leads without losing the battle on costs
- Hiring and training B-to-B telemarketers
- Sales lead success checklist
Yes, I'm Interested
- For more information, a proposal or pricing, contact Mac:
Call 1-800-944-5553
Keep in Touch
- Sales Lead Report - Sign up for my free newsletter
- Sales Lead Insights: The B2B Marketing Blog by Mac McIntosh - Fresh ideas for B2B marketers
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