Marketing Topics – Mac McIntosh

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What would you put on a list of things that you believe the best speakers have in common?

Your list might contain things like a warm personality, an engaging presentation style, the ability to motivate people to take action and being easy to work with. I’m also guessing that your list includes something about the speaker’s expertise and experience with the topic he or she will be addressing.
With that in mind, here is more information about the topics I have the expertise to address:

Business-to-business marketing for leads and sales

The topics I speak and train about all revolve around B2B marketing focused on generating leads; sometimes called B2B demand generation. In other words, how to marketing to generate more leads and drive sales for businesses that sell products or services to other businesses.

In general, those products or services fall into one or more of the following categories:

  • “Considered purchases” or “big ticket” items which involve longer sales cycles and multiple decision makers;
  • Complex products and services which affect multiple departments and job functions or the entire enterprise;
  • Products or services sold to (or needing approval from) C-level executives;
  • Products or services that are designed-in, specified or purchased by engineers, designers, architects and other technical decision makers;
  • Hardware, software or services used by corporate IT professionals;
  • Equipment, products, materials or services sold to manufacturers;
  • Instruments, supplies or services used in scientific research, product testing and quality control;
  • Instruments, equipment and supplies and services sold to medical and healthcare professionals or institutions;

Click here to see a sample list of clients who have put me to work as a marketing speaker.

Topics:

All the keynotes, breakout sessions, webinars, workshops and seminars I present for my clients are customized to their specific needs.

Click here to see a sampling of titles of some of the keynotes, breakout-sessions, webinars, and in-depth workshops and seminars I’ve presented for others.

B2B Sales leads

  • Sales lead generation
  • Lead generation tactics
  • Lead generation offers (calls to action)
  • Lead management (inquiry handling or response management)
  • Lead qualification
  • Lead nurturing (Prospect relationship marketing)
  • Lead follow up
  • Converting leads into sales
  • Tracking and measuring lead program activity, results and ROI

B2B Marketing

  • Marketing planning
  • Marketing strategies
  • Marketing budgeting
  • Marketing messaging
  • Marketing-driven lead generation (Marketing for leads)
  • Demand generation
  • Marketing offers (calls to action)
  • Marketing communications
  • Marketing media
  • Marketing tactics (traditional and online)
    • Advertising
    • Trade shows and events
    • PR
    • Events
    • Direct mail and email
    • Telemarketing
    • Websites
    • Directories
    • Online lead services
  • Marketing to support sales
  • Relationship marketing
  • Marketing resources
  • Marketing materials fulfillment
  • Online marketing
  • Integrated marketing
  • Marketing automation
  • Marketing management
  • Outsourcing of marketing services
  • Marketing operations
  • Marketing and sales integration
  • Marketing-driven business development
  • Tracking and measuring marketing activity, results and ROI

Business-to-business direct marketing

  • Databases and lists
  • Leveraging CRM systems
  • Lead generation copy
  • Lead generation offers (calls to action)
  • Email
  • Direct mail
  • Telemarketing (in-house or outsourced)
  • Click to chat
  • Tracking and measuring direct marketing activity, results and ROI

Online marketing

  • Search marketing
    • Search Engine Optimization (SEO)
    • Pay per click and sponsored search
  • Online media selection
  • Online lead generation
  • Email marketing
  • Social marketing
  • E-newsletters
  • Blogs
  • Online resources for marketers
  • Text messaging (SMS)

Sales

  • Lead generation
  • Lead follow up
  • Telemarketing (inside sales)
  • Prospect and territory management
  • Sales databases
  • Integrating marketing into the sales process
  • Networking for leads
  • One-to-many marketing tactics for salespeople, reps, resellers, dealers and distributors
  • E-commerce and catalog sales
M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...