Sample Titles
Mac McIntosh's seminars, workshops, webinars and presentations
This is an alphabetical list of titles of speaking and training seminars and workshops I have recently provided for clients. I keep every presentation up-to-date with what's working now in B2B marketing. Contact me to develop a program for your particular situation.
- 20 proven techniques for generating more high-quality sales leads
- A dating approach to growing your small business sales, revenue and profits: How to use sales-winning, relationship marketing to nurture your prospective customers until they are ready to buy
- Aligning marketing with sales for better results
- Avoid cold-call selling by using proven marketing tactics instead: How to lower-cost marketing to boost the effectiveness of your more expensive sales efforts
- Best practices in lead generation today: New ideas that really work
- Bridge the gap between marketing and sales with your Web site
- Demand generation: Proven strategies, tactics and tips
- Direct marketing workshop
- Drive small business leads and more sales with marketing: What's really working today for�
- Event marketing: How to use events to drive your business
- Four, three, two, one, blastoff! A four-step approach to using marking to launch your sales into a higher orbit
- From the B2B marketing front lines: A report on using marketing to identify and nurture qualified sales leads.
- Generate more small business leads and sales with (Company's) help: Learn how (Company) can help you prospect, nurture, qualify and close more sales.
- Generating, nurturing & qualifying sales leads: Best practices in new business development
- Generating, qualifying and converting leads into sales: What's working best today
- Getting buy in from the CEO, CFO and VP of Sales
- Getting marketing done
- Go vertical to accelerate your marketing for leads and sales
- Helping your channel partners sell more
- How prospect relationship marketing can double your sales from b-to-b leads
- How to boost your sales results by up to 260% by effectively managing your sales opportunity pipeline
- How to bridge the gap between marketing & sales
- How to determine your marketing budget and get it approved
- How to focus your lead generation efforts on the right small business prospects: Rather than trying to �boil the ocean� with your limited marketing and sales resources, generate more leads and close more sales by focusing your efforts on the right kinds of prospects.
- How to generate more high-quality sales leads, turn them into sales, track and measure results and prove to management that your marketing communications programs are paying off
- How to get your CEO, CFO & the folks in sales to buy into your marketing programs
- How to leverage targeted marketing to sell, up-sell, cross-sell and resell your customers
- How to market for small business leads and sales without leaving your office: Generate more leads and more sales from your desktop on a shoestring budget
- How to prove to management that your marketing is paying off
- How to use customer profiling, database segmentation and relationship marketing to pump up the volume of sales leads
- How to use direct mail and e-mail to produce more qualified leads
- How to use marketing to drive leads and sales
- How to use proven database marketing techniques to create a steady stream of qualified sales leads for your salespeople, reps, distributors or resellers.
- How to use public relations as part of your marketing for leads program
- How to use relationship marketing to increase sales from leads
- How to use telemarketing to find more qualified leads
- How to use vertical or niche marketing to help win the race for new business
- How to use your web site to accelerate your leads and sales
- Implementing database-driven, relationship marketing programs: Proven strategies & tactics for maximizing your return-on-marketing investment
- Lead generation for VARs, ISVs and System Integrators
- Marketing for leads and sales
- Marketing for leads and sales boot camp
- Marketing for leads and sales: What's working today and what isn't.
- Marketing for leads recipe for success
- Marketing strategies and tactics for driving more leads and sales: The latest thinking
- Network for more leads and sales: Generate leads and build sales-winning relationships by networking with the people who can give you referrals or put you to work
- Organizing & maximizing your company's sales & marketing infrastructure
- Outsourced sales lead management: When, why and how to make it happen
- Prospect relationship management: The secret to creating a steady stream of qualified leads for sales
- Proven offers and calls-to-action you can use to generate more (small, medium, larger business) leads and sales
- Proven strategies & tactics for maximizing your return-on-marketing-investment
- Proven techniques for generating more high-quality sales leads, turning leads into sales and tracking results
- Proven techniques for generating referrals: Learn which tactics work best for getting more sales-winning referrals
- Questions to ask yourself and the answers you need to succeed as a sales or marketing leader
- Sales lead generation: What's really working today
- Sales leads: What's working today, and what isn't working, in regard to generating, qualifying and converting leads into sales
- Search engine optimization: The key to having your web site found when prospects search on the internet
- Selecting mailing lists and building databases: How to do it right
- Staying ahead of the pack: An update on the latest marketing tactics you need to know about
- Telemarketing: Best practices for generating, nurturing and qualifying leads by phone
- The changing marketing landscape: Which way to go and what tools to use to get there
- The truth about cats and dogs: Get marketing and sales working together for results.
- The value of marketing: Cost effectively filling the sales pipeline
- To get favorable press in print and online, and how to use it to get found when people are searching on the subject with the leading search engines.
- Tracking leads and measuring ROI: The key to bigger budgets, more staff, the respect you deserve (and maybe even a promotion and raise!)
- Turn your website into a sales lead generation machine: Simple changes that can make your website far more effective at turning visitors into leads, and leads into customers
- Use your web site to bridge the marketing & sales gap
- Using marketing to drive more leads and sales: Your recipe for success
- Using relationship marketing to turn leads into sales
- Using marketing to generate sales winning referrals
- Using marketing to help up-sell, cross-sell and re-sell existing customers
- Using PR to build your brand, boost awareness and generate leads: How
- Using prospect and customer personas to create better marketing
- Using relationship marketing to build sales
- Using the phone to prospect, close and keep your customers
- Want more qualified leads and sales? Use a relationship marketing approach
- Whose job is it anyway? The roles of your marketing, inside sales and field sales organizations in today's marketplace
- Winning the race for more sales: A proven, four-step sales lead development approach
- Winning the race for new business: A database-driven prospect relationship marketing approach that really works
- Wish lists: What sales really wants from marketing. What marketing really wants from sales. (And, what both really want from management)
- Work smarter to boost sales: A framework for effectively managing your leads, accounts, distributors and time to maximize your sales
- You've got the marketing basics covered so what's next?
Yes, I'm Interested
- For more information, a proposal or pricing, contact Mac.
Request a free Speaker Kit for all the details.
Call 1-800-944-5553 or +1-401-294-7730
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- Sales Lead Insights: The B2B Marketing Blog by Mac McIntosh - Fresh ideas for B2B marketers
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