Lead management and tracking: Drive your business forward with Mac McIntosh, marketing consultant for companies in Rhode Island, and across New England.
Capture, manage and nurture your B2B marketing inquiries.
Do your salespeople, reps, resellers and distributors need more qualified sales leads? When it comes generating inquiries and turning leads into sales, I know what really works and what doesn’t. So I can help you maximize the ROI from qualified leads you generate while staying within your budget with a sales lead management system.
Don’t generate leads without lead management
How can you and your sales force best manage, follow-up with and convert more sales leads into sales? Even a few percentage increase in closed leads facilitated by proper sales lead management can make a big difference in your closed sales percentages and your ROI.
Optimize your lead generation
Are you generating or buying the optimal number of leads? A good lead management process can help you determine whether sales leads are going to be wasted or more are needed. You can avoid wasting thousands of dollars of your marketing budget. The best approach is to allocate some of your lead generation budget to measure and monitor conversion rates, fluctuations in lead generation results, and other metrics.
Sales Lead Assessment™
If you want an objective look at your sales lead management programs, consider a Sales Lead Assessment. I’ll analyze your entire lead generation process: demand generation; sales lead management; inquiry handling; literature fulfillment; nurturing of prospects; identifying qualified sales; and “closing the loop” by tracking results. Then I’ll recommend practical, proven, cost-effective strategies and techniques for leveraging what’s working and improving what’s not working.
Lead management/CRM software
Customer Relationship Management (CRM) software is one piece of the lead management puzzle that needs to be done right. But CRM software is only part of the puzzle: lead management often starts before leads are entered into the CRM system. Integrating the right lead management processes and software with CRM software solutions is where I have saved clients lots of time and money.
In-house sales lead management
Are you setting up an in-house sales lead management system? Or are you looking to improve your existing lead management methods? From setting overall goals and objectives to hiring and training personnel, fine-tuning strategies, and measuring activity and results… I can help.
Outsourced sales lead management
Rather than waste valuable time, or risk a costly “trial-and-error” approach to finding the right B2B sales lead management company to outsource to, consider putting me to work instead. I know all the industry “players” and can recommend a short list of sales lead management companies that will suit your specific needs–reducing your time, effort and the risk associated with choosing an “unknown” company.
Contact Mac for a Free Decision Maker Kit
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...