How to get more sales leads from your trade show presence By M. H. “Mac” McIntosh, CBC Your industry’s major trade show is coming up. Now is the time to start preparing. If one of your exhibit goals is to get more, high-quality sales leads, consider using these techniques. PRE – SHOW Evaluate and select […]
Free Articles: Marketing b2b and Sales Lead Generation
Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh
Accountability is the key to respect, raises, more staff and bigger budgets
Being accountable means proving to management a favorable return on marketing communications investments By M. H. “Mac” McIntosh, CBC First the bad news As businesses “downsize,” “rightsize,” merge or are acquired, jobs are lost. So, if you’re worried about your future, you’re not alone. With today’s business climate the way it is, I know many […]
Clean up your business-to-business sales and marketing database
Don’t waste money marketing to people who aren’t receiving your message- clean up your database to maximize marketing dollars. By M. H. “Mac” McIntosh, CBC It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or […]
How long to keep contacts in your database?
Marketers often remove people from their databases too soon – especially considering the potential lifetime value of the prospect and his company. By M. H. “Mac” McIntosh, CBC I’ve found that companies often remove people from their databases far too soon- especially considering the potential lifetime value of the prospect and his company. If your […]
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