Instead of using events to prospect, use them to move known prospects along the sales cycle. I’m guessing that your various marketing and sales “events” make a big dent in your budget. Not to mention all the people, time and effort required to successfully put your events together. How do you get the best return […]
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Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh
Strategies for generating qualified leads from b-to-b trade shows and events
Follow these steps before and after trade shows to be successful. Half of the b-to-b marketers I know love trade shows. The other half hates them. What’s the difference? Those who think trade shows are great understand that some work has to be done before and after the show in order to be successful. Those […]
Promoting your business-to-business marketing events
Ensure your B2B event’s success with these practical tips. Having worked with dozens of business-to-business marketers at large, medium and small companies, planning and promoting seminars, workshops and other marketing events, I’ve learned what can turn a promising event into a big success or cause it to fail miserably. When planning your next event, consider […]
Event promotion techniques that really work
A well-executed promotional campaign will help your event pay off. “If you build it, they will come.” That’s the now-famous phrase that Iowa farmer Ray Kinsella hears in his corn field in the 1989 hit movie Field of Dreams, and it has entered the popular lexicon as a metaphor for having faith in one’s vision. […]
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