Key questions to ask to track and measure activity and results to improve your marketing return on investment A number of recent surveys— including the recent Marketing Performance Measurements (MPM) study conducted by the CMO Council—all point toward the same conclusion: the majority of senior marketers believe that the primary objectives of marketing are to […]
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Choosing the best event formats – live or remote
Remote events such as webinars offer new options for reaching out to and educating buyers, while live events offer opportunities for group discussion. In the old days (remember them?), building a relationship with a prospect meant getting in your car or on a plane, or picking up the phone. Now, of course, technology has changed […]
Cashing in on conferences: Lead follow-up is the key
Why following up makes the difference and how to do it effectively. Whew, you made it back. You invested a lot of time, energy and resources participating in your industry conference. It was all worth it, you say. Now the real work begins. Following up with all those leads and business cards you collected is […]
Your event was a success: Now what?
Prompt, thoughtful follow-up will help you realize a positive ROI on your live seminar or Webinar, executive briefing, trade show or social function Would you invite someone out on a date, wine and dine the person, drop him or her off afterwards and then never call again? Probably not, unless the two of you really […]
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