Is your website doing all it can to capture and maintain prospects? Is your website doing all it can and should be doing to be found when prospects are searching? And, once prospects find it, does your website help move them along in their consideration and buying process? Or does it scare them away? In […]
Free Articles: Marketing b2b and Sales Lead Generation
Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh
Ten business-to-business Internet marketing ideas
Are you effectively leveraging the Internet for your business-to-business marketing? This article gives you ten ideas for B2B marketing on the Internet. Tips for business-to-business marketing on the Web Include a “tip of the Week” on your Web site to attract repeat visits. Have an offer button or banner on every page which visitors can […]
Need more B2B leads? 7 tips to fix your Web site
Your Web site is critical for B2B sales success. Use these seven tips to improve it and get more B2B leads. No matter how your prospects originally learn about your company and its products or services, your Web site is now frequently the first place they go to learn more. And what they see, learn […]
How to get more information from your Web site visitors
How to offer your visitors something of value to get more information about them There are two approaches worth considering if you want more than a minimum of information from your Web site visitors: give them something special in return for giving you more information about themselves; or try what I call the “dating” approach. […]
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