Answer these questions to see if demand generation programs and lead-qualification efforts are in harmony with the needs of sales Billions of business-to-business marketing dollars are spent each year on sales lead generation. Billions more dollars are spent to fulfill and follow up on marketing responses, and to determine which sales leads are qualified and […]
Free Articles: Marketing b2b and Sales Lead Generation
Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh
Build business for less: Use B2B marketing for sales lead generation and qualification
Do the Math: Marketing really is a cost-effective way to build your business Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Why? Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start showing a favorable return on […]
Is your company easy enough to do business with?
Increase brand equity and customer lead generation, and keep your prospects from going to competitors by being easy to work with. Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer […]
Put your money where it counts most for clicks and visitors
Is your website doing all it can to capture and maintain prospects? Is your website doing all it can and should be doing to be found when prospects are searching? And, once prospects find it, does your website help move them along in their consideration and buying process? Or does it scare them away? In […]
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