When it comes to B2B marketing, good enough and get it done are better than perfection. I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection. Why? Perfection is impossible to achieve. Marketing campaigns and materials spend too long in concept and development. Waiting for perfection […]
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.