How to show that B2B marketing is contributing to the company’s bottom line. Your boss wants to see evidence that the money and resources invested in the company’s marketing activities are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company’s bottom line. […]
Free Articles: Marketing b2b and Sales Lead Generation
Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh
How to use your business-to-business marketing dollars more effectively in a down economy
How to reach, influence and generate leads and more sales for your company from fewer buyers and with a smaller budget. Yes, these are difficult times. Your company’s sales are down. Competition is tougher than ever. However, if sales are down even 50 percent in your industry, that means that 5 out of 10 people […]
7 ideas for more B2B direct mail sales leads
Use these seven tips from sales lead expert Mac McIntosh for increasing direct mail marketing response. By M. H. “Mac” McIntosh, CBC When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. 1. Be sure to include a cover letter whenever you […]
How to increase B-to-B sales without spending more on marketing
Boost sales and save money by keeping in touch with warm leads that you already have. It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing and communications budgets on enhancing their “image” or generating more sales leads and only 5% to 10% of their budgets on […]
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