Key questions to ask to track and measure activity and results to improve your marketing return on investment A number of recent surveys— including the recent Marketing Performance Measurements (MPM) study conducted by the CMO Council—all point toward the same conclusion: the majority of senior marketers believe that the primary objectives of marketing are to […]
B2B Sales Leads
7 ideas for more B2B direct mail sales leads
Use these seven tips from sales lead expert Mac McIntosh for increasing direct mail marketing response. By M. H. “Mac” McIntosh, CBC When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response. 1. Be sure to include a cover letter whenever you […]
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