B2B Relationship Marketing

How much to budget for database marketing vs. sales lead generation programs?

Companies with mature database marketing programs budget less than half of their funding towards image, awareness and sales lead generation programs. By M. H. “Mac” McIntosh, CBC Most b-to-b marketers appear to spend 90-95% of their budget on image, awareness and sales lead generation programs, and only 5-10% on database marketing. I think this budgeting […]

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