Help potential customers realize what you can do for them, via editorial coverage of your company and its products and services in the publications they read and websites they visit. When it comes to marketing for business-to-business sales leads, the most relevant public relations (PR) activities are those that create qualified leads. Your public relations […]
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.