Don’t waste money marketing to people who aren’t receiving your message- clean up your database to maximize marketing dollars. By M. H. “Mac” McIntosh, CBC It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or […]
B2B Online Marketing
How long to keep contacts in your database?
Marketers often remove people from their databases too soon – especially considering the potential lifetime value of the prospect and his company. By M. H. “Mac” McIntosh, CBC I’ve found that companies often remove people from their databases far too soon- especially considering the potential lifetime value of the prospect and his company. If your […]
Is your Web site helping prospects move forward?
Use this checklist to see if your Web site converts visitors to sales. Your Web site is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself: […]
Bridge the gap between marketing and sales with online marketing
Practical advice on online marketing to drive sales: improve your Web site, stay user-friendly, email and newsletters, directories, content, banner ads, and budgets. With the addition of the Internet as a marketing channel, you probably have questions about what role online marketing or the Internet should play for your company and how much of your […]
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