B2B Online Marketing

Is your website doing all it can to capture and maintain prospects? Is your website doing all it can and should be doing to be found when prospects are searching? And, once prospects find it, does your website help move them along in their consideration and buying process? Or does it scare them away? In […]

Are you effectively leveraging the Internet for your business-to-business marketing? This article gives you ten ideas for B2B marketing on the Internet. Tips for business-to-business marketing on the Web Include a “tip of the Week” on your Website to attract repeat visits. Have an offer button or banner on every page which visitors can click […]

Your Website is critical for B2B sales success. Use these seven tips to improve it and get more B2B leads. No matter how your prospects originally learn about your company and its products or services, your Website is now frequently the first place they go to learn more. And what they see, learn and experience […]

How to offer your visitors something of value to get more information about them There are two approaches worth considering if you want more than a minimum of information from your Website visitors: give them something special in return for giving you more information about themselves; or try what I call the “dating” approach. The […]