The blank-page approach, plus these tips, will help you boost your marketing budget and get it approved. It’s that time of year again. Time to be planning your B2B marketing budget for the new fiscal year. Here are some practical ideas you can use to formulate your marketing budget and get it approved. There are […]
B2B Marketing
Five tips for integrating marketing and sales
Integrate business-to-business marketing and sales by avoiding knee-jerk reactions and fostering cooperation. There are big rewards when sales and marketing are effectively integrated-not least of which are improved operating performance and outstanding financial results. Here are five tips that help make integration a success. Tip: Beware of the quick fix Most organizations have been using […]
Get it done: 12 shortcuts to get marketing done faster
When it comes to B2B marketing, good enough and get it done are better than perfection. I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection. Why? Perfection is impossible to achieve. Marketing campaigns and materials spend too long in concept and development. Waiting for perfection […]
Dialing for dollars or wasting your money?
If you’re serious about using business-to-business telemarketing to quickly generate qualified sales leads, you need to read this article. Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Why? Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue […]
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