Follow these steps to tune up your B2B marketing program and drive new business. Goals Determine your corporate revenue goals. I suggest you set three goals at three levels: Minimum Target Stretch Determine percentage of your company’s revenue that needs to come from new business. Determine the percentage of your company’s new business revenue needs […]
B2B Marketing
Prove it’s paying off
How to show that B2B marketing is contributing to the company’s bottom line. Your boss wants to see evidence that the money and resources invested in the company’s marketing activities are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company’s bottom line. […]
How to use your business-to-business marketing dollars more effectively in a down economy
How to reach, influence and generate leads and more sales for your company from fewer buyers and with a smaller budget. Yes, these are difficult times. Your company’s sales are down. Competition is tougher than ever. However, if sales are down even 50 percent in your industry, that means that 5 out of 10 people […]
How to increase B-to-B sales without spending more on marketing
Boost sales and save money by keeping in touch with warm leads that you already have. It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing and communications budgets on enhancing their “image” or generating more sales leads and only 5% to 10% of their budgets on […]
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