Increase brand equity and customer lead generation, and keep your prospects from going to competitors by being easy to work with. Your products or services are often perceived by the market as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer […]
B2B Lead Generation
Accountability is the key to respect, raises, more staff and bigger budgets
Being accountable means proving to management a favorable return on marketing communications investments By M. H. “Mac” McIntosh, CBC First the bad news As businesses “downsize,” “rightsize,” merge or are acquired, jobs are lost. So, if you’re worried about your future, you’re not alone. With today’s business climate the way it is, I know many […]
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