B2B Lead Generation

Do you know qualified business leads when you see them?

Qualified lead generation depends on marketing, sales and top management jointly defining a ‘qualified lead’ using lead scoring. You may think you know what qualified sales leads are, but if you asked your salespeople and corporate executives, would they have the same definition? Probably not. If qualified lead generation in a business-to-business marketing-for-leads program is […]

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Build business for less: Use B2B marketing for sales lead generation and qualification

Do the Math: Marketing really is a cost-effective way to build your business Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Why? Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start showing a favorable return on […]

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