Follow these steps before and after trade shows to be successful. Half of the b-to-b marketers I know love trade shows. The other half hates them. What’s the difference? Those who think trade shows are great understand that some work has to be done before and after the show in order to be successful. Those […]
B2B Events & Trade Shows
Promoting your business-to-business marketing events
Ensure your B2B event’s success with these practical tips. Having worked with dozens of business-to-business marketers at large, medium and small companies, planning and promoting seminars, workshops and other marketing events, I’ve learned what can turn a promising event into a big success or cause it to fail miserably. When planning your next event, consider […]
Event promotion techniques that really work
A well-executed promotional campaign will help your event pay off. “If you build it, they will come.” That’s the now-famous phrase that Iowa farmer Ray Kinsella hears in his corn field in the 1989 hit movie Field of Dreams, and it has entered the popular lexicon as a metaphor for having faith in one’s vision. […]
Nineteen tips for generating more high-quality trade show leads
How to get more sales leads from your trade show presence By M. H. “Mac” McIntosh, CBC Your industry’s major trade show is coming up. Now is the time to start preparing. If one of your exhibit goals is to get more, high-quality sales leads, consider using these techniques. PRE – SHOW Evaluate and select […]
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