Marketing for leads is how you drive sales. I'll help you improve your marketing and get better leads.

Improve your B2B marketing, marketing communications and sales leads programs with proven and powerful strategies and techniques that will help you:

• Generate more responses from qualified prospects
• Convert more inquiries and leads into sales
• Improve awareness of your product/service in your target market
• Reduce your cost per lead, to increase your ROI
• Generate more profits for your company

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

How to get accountable

Simply counting inquiries or measuring image and awareness doesn't cut it today. You have to link investments in marketing business-to-business and communications to sales and revenue. I urge you to invest the time and effort it takes to track and measure your return on investment.

• Match inquiries to actual orders, warranty cards, or get as close as you can
• Consider new ways of connecting the dots: coupons, offers, etc.
• Code your marketing methods
• Conduct "Did you buy?" surveys
• Incentivize salespeople to report back on sales from inquiries
• Plus other strategies and techniques

How I can help you meet and exceed your company's goals:

• Marketing for leads
• Nurturing leads
• Sales lead management
• Telemarketing for leads

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Start with a Marketing for Leads and Sales Assessment^TM

Improve the effectiveness of your marketing with a Marketing for Leads and Sales Assessment^TM. I'll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make practical, cost-effective recommendations that will help you maximize your ROI.