The right message at the right time

Providing the right tools for complex tasks and highly specialized customers requires specialized marketing strategies. I've helped clients use lead nurturing, database marketing and other tactics to:

• Nurture interest over time, so your product is used over your competitors'
• Communicate technical specifications more effectively
• Conduct educational or product-based seminars
• Inform the engineer or technical specialist with reasons why your product is a better fit

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

Combat common technical resistance such as:

• Lack of incentive to change
• Practice of re-inventing the wheel in-house
• Preferring a particular technology for personal reasons
• Claims of being too busy
• Not wanting to provide support

Track and measure to increase marketing ROI

Give management hard facts rather than educated guesses about your B-to-B sales and marketing results. My Accountability Assessments^TM are designed to help you:

• Track the results of your marketing communications programs
• Determine ROI
• Justify to management that marcom investments are paying off in sales and new business

Show the business benefits of:

• Switching to your solution
• Standardizing or using a custom solution
• Outsourcing or going in-house
• Better integration
• A lower learning curve

How I can help you meet and exceed your company's goals:

• Improve high-tech marketing campaigns
• Generate leads to drive sales
• Lead tracking consulting, management and campaign ROI
• Targeting high-tech developers and influencers

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Marketing for Leads and Sales Assessments^TM

Improve the effectiveness of your marketing with a Marketing for Leads and Sales Assessment^TM. I'll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make practical, cost-effective recommendations that will help you maximize your ROI.