The right message at the right time

Providing the right tools for complex tasks and highly specialized customers requires specialized marketing strategies. I've helped clients use lead nurturing, database marketing and other tactics to:

• Nurture interest over time, so your product is used over your competitors'
• Communicate technical specifications more effectively
• Conduct educational or product-based seminars
• Inform the engineer or technical specialist with reasons why your product is a better fit

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

Use marketing to drive sales: Direct or through channel partners

Whether you have inside sales people, sell through channels, use catalogers or online merchants, I'll help you generate more high-quality leads to drive sales. Improve your B2B marketing and sales leads programs with proven and powerful methods that will help you:

• Generate more responses from qualified prospects
• Convert more inquiries and leads into sales
• Improve awareness of your product/service in your target market
• Reduce your cost per lead, to increase your ROI
• Generate more profits for your company

High-tech marketing: Work both angles

Getting business and technical decision makers to see eye-to-eye is a key challenge to selling your software and hardware, especially when it affects whole departments or organizations. I can help make your case to many types of prospects.

Marketing plans

I'll help you develop more effective business-to-business marketing plans, which incorporate the best strategies for meeting your company's sales and growth objectives. I'll work with your senior management to determine goals. I'll talk with your salespeople, customers and prospects. Then I'll use what I've learned--combined with my industry experience--to put together a winning marketing plan for you and your team to use.

Combat common technical resistance such as:

• Lack of incentive to change
• Practice of re-inventing the wheel in-house
• Preferring a particular technology for personal reasons
• Claims of being too busy
• Not wanting to provide support

How I can help you meet and exceed your company's goals:

• Strategies for marketing to high-tech
• Sales lead qualification
• Relationship marketing
• Using databases and lead tracking for better marketing ROI

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Start with a Marketing for Leads and Sales Assessment^TM

I'll analyze your past and current business-to-business marketing plans, strategies, marketing communication tactics and resources, then make practical, cost-effective recommendations.