B2B marketing solutions for busy marketers

If your company sells products or services to other companies, I'm well qualified to help you improve the return on investment (ROI) from your business-to-business marketing and marketing communications efforts.

From helping you set realistic goals to determining the right marketing strategies and marcom tactics for meeting those goals, I know what works and what doesn't in today's tough B2B marketplace. Contact me to get more from your:

• Advertising
• Direct marketing & direct mail
• Events and trade shows
• Inquiry handling
• Lead generation
• Online marketing
• Outsourcing marketing
• Public relations
• Relationship marketing
• Sales lead management

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

Marketing communications plans

I'll help you put together a detailed marcom plan that gives you the most bang for your buck. A plan that fits your budget and resources, and leverages the latest technology to get the job done right. Clients have told me that they are getting better results and maximizing the return on their marketing communications investments as a result of the plans I helped them put together.

Find more customers with persona marketing

Use my 7-step process to get your organization to develop profiles of your best customers. Then reach within your existing data to find matching prospects as well as look outward to find new sources. I can help by driving or assisting with this process within your company as I've done for others.

How I can help you meet and exceed your company's goals:

• Marketing for leads
• Lead generation for the complex sale
• Manage and track leads
• Prospect relationship development

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Start with a Marketing for Leads and Sales Assessment^TM

Get through to those who make the decisions. Target your B2B marketing with a Marketing for Leads and Sales Assessment^TM. I'll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make practical, cost-effective recommendations that will help you maximize your ROI.