The right message at the right time

Providing the right tools for complex tasks and highly specialized customers requires specialized marketing strategies. I've helped clients use lead nurturing, database marketing and other tactics to:

• Nurture interest over time, so your product is used over your competitors'
• Communicate technical specifications more effectively
• Conduct educational or product-based seminars
• Inform the engineer with reasons why your product is a better fit

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

Combat common technical resistance such as:

• Lack of incentive to change
• Practice of re-inventing the wheel in-house
• Preferring a particular technology for personal reasons
• Claims of being too busy
• Not wanting to provide support

Marketing: A worthwhile investment

Marketing is an investment in the company's future sales. Your marketing budget shouldn't be based on past results, especially if you want sales and revenue to grow this year. Budget for marketing based on what needs to be accomplished, rather than simply based on a percentage of past or future sales. I can help you determine cost-effective ways to generate leads that drive sales.

Support your channel partners

Do you sell through:

• OEMs
• VARs
• systems integrators
• IT consultants
• trainers, or
• other channels?

I can help you develop better marketing communication and product support. Get more attention for your products and services from those who work directly with the buyers. You'll see the results on your bottom line.

Outsourcing to a direct marketing agency

If you are looking to hire a direct marketing agency to assist you with creating and implementing your direct response marketing programs, give me a call. Hiring a marketing consultant to review

I know all the industry "players" and can recommend a short list of direct marketing agencies that will suit your specific needs--reducing your time, effort and the risk associated with choosing an "unknown" company.

Depending on your resources and objectives, I can oversee the entire direct marketing agency selection process--from creating the short list of qualified firms, to negotiating favorable agreements, to managing the implementation of your new direct marketing programs. Or I can do only the parts of the selection process you don't have the time or expertise to do yourself.

How I can help you meet and exceed your company's goals:

• Direct marketing to drive leads and sales
• Identifying qualified sales leads
• Target the influencers with technical requirements
• Nurture customer relationships

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Marketing for Leads and Sales Assessments^TM

Get better results from your marketing budget with a Marketing for Leads and Sales Assessment^TM. I'll audit then analyze your past and current business-to-business marketing plans, strategies, marketing communication tactics and resources, then make practical, cost-effective recommendations that will help you maximize your ROI.