I'll help you generate more high-quality leads and sales with B2B marketing

Improve your B2B marketing, marketing communications and sales leads programs with proven and powerful strategies and techniques that will help you:

• Generate more responses from qualified prospects
• Convert more inquiries and leads into sales
• Improve awareness of your product/service in your target market
• Reduce your cost per lead, to increase your ROI
• Generate more profits for your company

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

Sales and marketing software selection: Make the right choice

The right sales lead management software can increase marketing effectiveness and shorten sales cycles. After assessing your specific needs, I'll help you select the right software and avoid costly "trial-and-error."

• Inquiry handling and sales lead management software
• Direct marketing
• Sales forecasting
• Contact management
• Prospect relationship management (PRM)
• Customer relationship management (CRM)

Stop wasting marketing dollars

A company can invest hundreds or thousands of dollars each to get highly qualified sales leads. I can help you put in place B2B marketing programs designed to nurture those leads until they are ripe and ready for sales attention. This saves a salesperson's valuable hours that currently get spent chasing cold leads. You'll also find sales people get more energy when they are confident the lead is truly ready.

Outsourcing to a direct marketing agency

If you are looking to hire a direct marketing agency to assist you with creating and implementing your direct response marketing programs, give me a call.

I know all the industry "players" and can recommend a short list of direct marketing agencies that will suit your specific needs--reducing your time, effort and the risk associated with choosing an "unknown" company.

Depending on your resources and objectives, I can oversee the entire direct marketing agency selection process--from creating the short list of qualified firms, to negotiating favorable agreements, to managing the implementation of your new direct marketing programs. Or I can do only the parts of the selection process you don't have the time or expertise to do yourself.

Simplify your fulfillment

Stop worrying about the execution of your next big marketing campaign. I can help you find the right fulfillment partner for literature, products, catalogs, and more.

For sales promotion fulfillment, I can help devise your requirements, develop the materials, and help with the vendor selection process. I have helped clients find vendors for projects such as coupon design and consulting, rebate processing, incentive programs, premium promotions, promotions and sweepstakes, continuity and loyalty programs.

How I can help you meet and exceed your company's goals:

• Direct marketing strategy
• Improve direct marketing campaigns
• Outsourcing direct marketing
• Relationship marketing
• Hiring a B-to-B direct marketing agency

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Start with a Direct Marketing Assessment^TM

Maximize your direct marketing return on investment (ROI) with my Direct Marketing Assessment^TM. I'll analyze your programs and resources to help you determine what is working and where improvements can be made. Contact me and we'll find a solution that works for you. Need to convince others first? I can help with that also.