Not just more leads: Better leads

I can help you take advantage of the best ways to generate more qualified sales leads. I can show you:

• How to get more leads into the sales pipeline right away
• Generate higher-quality, sales-ready leads
• How to get the most bang for your buck with your lead generation budget
• Determine the best strategies and tactics for driving leads and sales with marketing.
• Increase the conversion of leads to sales

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

People say that working with me is easy and profitable.

I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.

My clients report that I do my homework.

I invest the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So I'm off to a running start when you put me to work. After assessing your needs, I'll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, just give me a call if you have a question or need additional service.

Want better direct marketing results?

If you need help putting direct marketing to work for your company--or want to improve your B2B direct marketing results--you've come to the right place.

From more traditional direct marketing techniques like printed mail, fax and phone, to the latest online direct marketing techniques including e-mail, banner ads and Web sites, I know what's working in today's marketplace.

Your number one asset: A good prospect and customer database

If you're a B2B marketing or sales professional, you know that a good prospect and customer database can be your number one asset. Sales lead management software can help turn leads into sales. So if your sales or marketing database isn't all it could be, I can:

• help build well-targeted marketing databases,
• help clean up sales and marketing data,
• help marketing take full advantage of the company's CRM system,
• help your company select lead management software or outsourced vendors,
• and more.

Outsourcing to a direct marketing agency

If you are looking to hire a direct marketing agency to assist you with creating and implementing your direct response marketing programs, give me a call.

I know all the industry "players" and can recommend a short list of direct marketing agencies that will suit your specific needs--reducing your time, effort and the risk associated with choosing an "unknown" company.

Depending on your resources and objectives, I can oversee the entire direct marketing agency selection process--from creating the short list of qualified firms, to negotiating favorable agreements, to managing the implementation of your new direct marketing programs. Or I can do only the parts of the selection process you don't have the time or expertise to do yourself.

How I can help you meet and exceed your company's goals:

• B2B direct marketing strategy
• Hiring a B-to-B direct marketing agency
• Persona marketing for qualifying leads
• Improve direct marketing campaigns

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales. With more than 20 years of advertising, marketing and sales experience, I've earned an enviable reputation for getting results for my clients. I can help your company with:

• Advertising (print, broadcast, online)
• Direct marketing (by mail, email, telemarketing)
• Event marketing
• Marketing databases
• Online marketing (Pay-per-click/PPC, email marketing)

• Outsourcing marketing
• Public relations
• Trade shows
• Website development
• Website search engine optimization

Direct Marketing Assessment^TM

Maximize your direct marketing return on investment (ROI) with my Direct Marketing Assessment^TM. I'll analyze your direct marketing programs and resources to help you determine what is working and where improvements can be made.