Free Downloads: Tools for B2B Marketers

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Free B2B sales leads calculator, checklist, and B2B marketing plan guides from Mac McIntosh, the Business-to Business Sales Lead Generation Expert.

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B2B Sales Leads Success Checklist

This checklist by B2B sales and marketing expert Mac McIntosh is designed to help B2B sales and marketing professionals determine if their company is doing all it can and should be doing to turn leads into sales.

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Sales and Marketing Event Checklist

The Event Checklist is a simple Excel spreadsheet you can use when planning any kind of marketing or sales event including live seminars or workshops, webinars or webcasts, trade show exhibits, etc.

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Lead Generation Tactics

Successful B2B marketing includes using a broad range of tactics.

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Marketing In A Down Economy

This whitepaper by B2B sales and marketing expert Mac McIntosh illustrates how to target your business-to-business marketing investments and efforts for maximum return during difficult economic times.

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New Business Needed Worksheet

This worksheet by B2B sales and marketing expert Mac McIntosh is designed to help B2B sales and marketing professionals determine how much new business you really need to meet your sales revenue goals.

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Sales Lead ROI Calculator

Calculate marketing ROI with this interactive Excel spreadsheet by B2B sales and marketing expert Mac McIntosh. It is designed to help B2B sales and marketing professionals determine the realistic number of marketing touches, inquiries and qualified sales leads needed to meet your company’s sales revenue objectives.

Free Download


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Website Design Checklist

Your Web site is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process?

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Boost Sales With Marketing Guide

The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research.

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Boost Sales With B2B Marketing Worksheet

The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research.

Free Download

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...