Marketing outsourcing: B2B sales lead management, direct marketing, telemarketing lead generation

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Don’t risk trial-and-error. I can help you get the most from outsourcing marketing.

Don’t risk a trial-and-error approach to outsourcing

Rather than waste valuable time, or risk a costly “trial-and-error” approach to finding the right business-to-business marketing or pre-sales service vendors to outsource your projects to, consider putting me to work instead for marketing outsourcing.

I can develop strategy and requirements, review vendors, and recommend the right solutions.

From direct marketing and telemarketing firms to response management and fulfillment companies, I know the industry “players” and can recommend a short list of vendors that will suit your specific needs–reducing your time, effort and the risk associated with choosing an “unknown” company.

Depending on your resources and objectives, I can oversee the entire vendor selection process from creating the short list of qualified candidates, to writing RFP, to negotiating favorable agreements, to managing the set up and implementation of the new vendor. Or I can do only the parts of the marketing outsourcing process you don’t have the time or expertise to do yourself.

Inquiry handling

Inquiry handling companies are set up to respond quickly to your customers’ pre- or post-sale inquiries. I know which companies are the best, and which to avoid.

Response management / Marketing response handling

Rapid customer response is important. I’ll help you find the right marketing response handling company to handle all your “information request” follow-up and fulfillment needs.

Sales lead management

If you need turn responses from your B2B marketing communications programs into qualified sales leads, I know how to help you find the right company to get that job done.

Telemarketing lead generation

Whether it’s inbound or outbound, built from scratch or used to supplement your existing telemarketing program, outsourcing telemarketing can sometimes be the right choice. I know the telemarketing companies that specialize in your industry.

Direct marketing

Don’t waste time searching industry publications for the “right” company. Call me if you are looking for companies specializing in list rentals, list building or e-mail marketing. Or full-service direct marketing agencies who do marketing outsourcing.

Outsourcing CheckupTM

If you’re not sure if your outsourced marketing service vendor is up to the job, consider having me do an Outsource Checkup for you. I’ll take a good, unbiased look at your vendor(s), confirm what’s working and point out what needs to be improved. Marketing outsourcing can add to the bottom line, but it must be done right.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...