Marketing consultant Mac McIntosh: Types of clients

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What kinds of companies and people work with Mac McIntosh?

Sales and marketing consulting clients

My business-to-business marketing consulting clients are leading national and international companies or institutions who sell products or services that are:

  • “Complex” products and services affecting the entire enterprise or multiple departments and job functions
  • “Considered purchases” or “big ticket” items involving longer sales cycles, multiple decision makers and/or senior management approval
  • “Designed-in” by engineers, designers and architects

In general, my marketing consulting clients’ products and services fall into the following categories:

  • Sold to corporate management (financial software, sales and marketing software, e-commerce software and professional services)
  • Designed-in (mechanical, electronic and architectural)
  • Engineering-related (design and test equipment and software)
  • Healthcare & medical equipment (sold to hospitals, surgery, doctors’ offices)
  • Information technology (hardware and software, computers, networking telecommunications, business applications, etc)
  • Manufacturing/production (machine tools, material handling, factory automation/process control)
  • Research (laboratory equipment, instrumentation and supplies)

The people who put me to work as a business-to-business marketing consultant include CEOs, Presidents and VPs, Directors or Managers of Sales, Business Development, Marketing and Marketing Communications. All share a common desire to boost their sales, profits and return-on-investment (ROI) through successful sales and marketing programs.

M. H. "Mac” McIntosh

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M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...