Marketing consultant Mac McIntosh: Types of clients

Sales & Marketing Consulting

• Sales leads
• Database marketing
• Direct marketing
• Lead generation
• Marketing consultant
• Marketing outsourcing
• Marketing/marcom
• Telemarketing lead generation
• Client list: Consulting
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• Meet Mac
• Types of clients
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Sales and marketing consulting clients

My business-to-business marketing consulting clients are leading national and international companies or institutions who sell products or services that are:

• "Complex" products and services affecting the entire enterprise or multiple departments and job functions
• "Considered purchases" or "big ticket" items involving longer sales cycles, multiple decision makers and/or senior management approval
• "Designed-in" by engineers, designers and architects

In general, my marketing consulting clients' products and services fall into the following categories:

• Sold to corporate management (financial software, sales and marketing software, e-commerce software and professional services)
• Designed-in (mechanical, electronic and architectural)
• Engineering-related (design and test equipment and software)
• Healthcare & medical equipment (sold to hospitals, surgery, doctors' offices)
• Information technology (hardware and software, computers, networking telecommunications, business applications, etc)
• Manufacturing/production (machine tools, material handling, factory automation/process control)
• Research (laboratory equipment, instrumentation and supplies)

The people who put me to work as a business-to-business marketing consultant include CEOs, Presidents and VPs, Directors or Managers of Sales, Business Development, Marketing and Marketing Communications. All share a common desire to boost their sales, profits and return-on-investment (ROI) through successful sales and marketing programs.