Sales Leads - Boston, Massachusetts Consulting

Do you need more qualified sales leads? You've come to the right place. Consulting for companies in the Boston, MA metro area, Massachusetts, and international.

Generate more qualified business-to-business sales leads

Do your salespeople, reps, resellers and distributors need more qualified business-to-business sales leads? When it comes generating inquiries and turning them into qualified business-to-business sales leads, I know what works and what doesn't. So I can help you maximize the number of qualified business-to-business sales leads you generate while staying within your budget.

If sales leads are important to your company's success, I'm well qualified to assist you. In fact, a majority of the work I do for my clients involves sales lead generation and management.

Convert more leads into sales

Nearly one-in-four inquiries or sales leads results in a sale within six months for someone. Yet many sales people believe business-to-business sales leads are not worth following up on. I'll help you turn more of your inquiries and leads into sales by assisting you in designing, developing, and implementing or improving your inquiry handling, response management and business-to-business sales leads management processes.

Track, measure, and increase your ROI

Give management hard facts rather than educated guesses about your B-to-B sales and marketing results. My Accountability Assessments^TM are designed to help you track the results of your marketing communications programs, determine ROI and justify to management that marcom investments are paying off in sales and new business. If you're like other clients of mine, you might get a bigger budget, more staff, or even a promotion and a raise as a result.

Better sales lead management

Whether you call it sales lead management, inquiry handling or response management, I can help you get the job done right, in-house or using outsourced service companies. I've helped more than 270 companies to design, develop or improve their B2B sales lead management programs.

My clients report that I saved them lots of time and money while helping them build or improve "closed loop" sales lead management programs designed to create a steady stream of qualified sales opportunities for their sales teams and channel partners.

Start with a Sales Lead Assessment^TM

If you want an objective look at your business-to-business sales lead programs, consider a Sales Lead Assessment. I'll audit and analyze your entire business-to-business sales leads process: lead generation; inquiry handling or response management; nurturing of prospects; identifying qualified sales; and "closing the loop" by tracking results. Then I'll recommend practical, proven, cost-effective strategies and techniques for leveraging what's working and improving what's not working.

I also specialize in industrial leads, software for leads, leads tracking, sales lead management, and lead generation.

Services and Areas Served

Is your firm, agency, or assocation located in the Boston, Massachusetts area or in greater New England?

Mac McIntosh, Inc. provides a range of professional marketing speaker and training services in Boston as well as Cambridge, Newton, Watertown, Waltham, Weston, Wellesley, Needham, Milton, Quincy, Manchester, Winthrop, Revere, Everett, Melrose, Medford.

Clients in the Boston, Massachusetts Area

Aspect Software
Chelmsford, Massachusetts 01824

"When it came to outsourcing of marketing services, Mac proved to be a real expert. He helped us to quickly create a short list of the best vendors in the marketplace as well as a detailed RFP that clearly illustrated our requirements. His work resulted in us selecting a great company to help with our sales and marketing materials fulfillment."

Suzanne Jansson
Sr. Director, Mktg. Comm.

Malvern Instruments, Inc.
Southborough, Massachusetts 01772

"Mac provided our company with the highest-quality work and came in at exactly the price quoted. He completely exceeded our expectations. The project we worked on with him was productive and informative and will benefit us for years to come. It was refreshing to see that the goals we set out with our project were completed--on time and on budget."

Randy Byrne
Vice President of Marketing

SolidWorks Corporation
Concord, Massachusetts 01742

"Mac provided our company with the highest-quality work and came in at exactly the price quoted. He completely exceeded our expectations. The project we worked on with him was productive and informative and will benefit us for years to come. It was refreshing to see that the goals we set out with our project were completed--on time and on budget."

Randy Byrne
Vice President of Marketing

New England Direct Marketing Association
Wellesley Hills, Massachusetts 02481

"You were absolutely outstanding! Really! You were a tremendous hit with our audience and we were very fortunate to have you as our closing keynote speaker."

Bob Cargill
Past President and NEDMA '06 Conference Co-Chair