Boston, MA Lead Management Consulting

Lead tracking and management: Drive your business forward with Mac McIntosh, marketing consultant for companies in the Boston metro area, Massachusetts, and international.

Capture, manage and nurture your B2B marketing inquiries.

Do your salespeople, reps, resellers and distributors need more qualified sales leads? When it comes generating inquiries and turning leads into sales, I know what really works and what doesn't. So I can help you maximize the ROI from qualified leads you generate while staying within your budget with a sales lead management system.

Don't generate leads without lead management

How can you and your sales force best manage, follow-up with and convert more sales leads into sales? Even a few percentage increase in closed leads facilitated by proper sales lead management can make a big difference in your closed sales percentages and your ROI.

Optimize your lead generation

Are you generating or buying the optimal number of leads? A good lead management process can help you determine whether sales leads are going to be wasted or more are needed. You can avoid wasting thousands of dollars of your marketing budget. The best approach is to allocate some of your lead generation budget to measure and monitor conversion rates, fluctuations in lead generation results, and other metrics.

Sales Lead Assessment^TM

If you want an objective look at your sales lead management programs, consider a Sales Lead Assessment. I'll analyze your entire lead generation process: demand generation; sales lead management; inquiry handling; literature fulfillment; nurturing of prospects; identifying qualified sales; and "closing the loop" by tracking results. Then I'll recommend practical, proven, cost-effective strategies and techniques for leveraging what's working and improving what's not working.

Lead management/CRM software

Customer Relationship Management (CRM) software is one piece of the lead management puzzle that needs to be done right. But CRM software is only part of the puzzle: lead management often starts before leads are entered into the CRM system. Integrating the right lead management processes and software with CRM software solutions is where I have saved clients lots of time and money.

In-house sales lead management

Are you setting up an in-house sales lead management system? Or are you looking to improve your existing lead management methods? From setting overall goals and objectives to hiring and training personnel, fine-tuning strategies, and measuring activity and results... I can help.

Outsourced sales lead management

Rather than waste valuable time, or risk a costly "trial-and-error" approach to finding the right B2B sales lead management company to outsource to, consider putting me to work instead. I know all the industry "players" and can recommend a short list of sales lead management companies that will suit your specific needs--reducing your time, effort and the risk associated with choosing an "unknown" company.

Services and Areas Served

Is your firm, agency, or assocation located in the Boston, Massachusetts area or in greater New England?

Mac McIntosh, Inc. provides a range of professional marketing speaker and training services in Boston as well as Cambridge, Newton, Watertown, Waltham, Weston, Wellesley, Needham, Milton, Quincy, Manchester, Winthrop, Revere, Everett, Melrose, Medford.

Clients in the Boston, Massachusetts Area

Aspect Software
Chelmsford, Massachusetts 01824

"When it came to outsourcing of marketing services, Mac proved to be a real expert. He helped us to quickly create a short list of the best vendors in the marketplace as well as a detailed RFP that clearly illustrated our requirements. His work resulted in us selecting a great company to help with our sales and marketing materials fulfillment."

Suzanne Jansson
Sr. Director, Mktg. Comm.

Malvern Instruments, Inc.
Southborough, Massachusetts 01772

"Mac provided our company with the highest-quality work and came in at exactly the price quoted. He completely exceeded our expectations. The project we worked on with him was productive and informative and will benefit us for years to come. It was refreshing to see that the goals we set out with our project were completed--on time and on budget."

Randy Byrne
Vice President of Marketing

SolidWorks Corporation
Concord, Massachusetts 01742

"Mac provided our company with the highest-quality work and came in at exactly the price quoted. He completely exceeded our expectations. The project we worked on with him was productive and informative and will benefit us for years to come. It was refreshing to see that the goals we set out with our project were completed--on time and on budget."

Randy Byrne
Vice President of Marketing

New England Direct Marketing Association
Wellesley Hills, Massachusetts 02481

"You were absolutely outstanding! Really! You were a tremendous hit with our audience and we were very fortunate to have you as our closing keynote speaker."

Bob Cargill
Past President and NEDMA '06 Conference Co-Chair