Increase B2B marketing communications budgets with Mac McIntosh’s new service for business-to-business marketers

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Accountability CheckupsTM show link from inquiries to sales

North Kingstown, RI - Mac McIntosh, Inc., specialists in business-to-business sales lead programs, recently introduced the company’s Accountability Checkup, a service that helps marketers directly link sales to inquiries. Now marketing communications, advertising and tradeshow managers who want to grow their budgets, or who fear having budgets cut, can prove to management their department’s return-on- investment (ROI), helping justify and often increase communications budgets.

“Accountability Checkups may be conducted on a project basis or scheduled quarterly, semi-annually or annually, to continuously achieve a higher ROI,” comments company president, M.H. “Mac” McIntosh. “While audits may be implemented any time of the year, many are scheduled approximately two months before the planning and budgeting process to make immediate use of the results.”

A custom audit also improves marketing communications investments. This is accomplished by linking sales to specific media or campaigns and determining the related cost-per-sale. Users of audit results quickly learn where to concentrate expenditures where they produce the greatest return and which non-productive expenditures to eliminate.

The cost of an Accountability Checkup depends on the size and scope of the project, with recent audits averaging around $15,000. According to Mac McIntosh, “This is often less than the cost of a single ad. Yet it often results in a higher return-on-investment.”

For a free estimate or for more information on Accountability Checkups, please call 1-800-944-5553 or 1-401-294-7730 or email mcintosh@sales-lead-experts.com.


M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business sales and marketing consultants and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. For more information about Accountability Checkups or to request a free subscription to his newsletter, Sales Lead ReportTM, contact him at:

Web www.sales-lead-experts.com

M. H. "Mac” McIntosh

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M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac…