Leads tracking

Sales & Marketing Consulting

• Sales leads
• Database marketing
• Direct marketing
• Lead generation
• Marketing consultant
• Marketing outsourcing
• Marketing/marcom
• Telemarketing lead generation
• Client list: Consulting
• Client testimonials
• Meet Mac
• Types of clients
• Contact Mac

Leads tracking can be an important ingredient in your B2B marketing and sales mix. It can be very effective if done right--and very expensive if done wrong. Let me help you do it right.

Are you tracking these leads through to sales?

• Word of mouth leads
• Search engine/website leads
• Email leads
• Pay-per-click leads
• Phone leads
• Direct mail leads
• Trade show leads
• Advertising leads
• Face-to-face sales leads

In-house leads tracking

Are you setting up an in-house leads tracking program from scratch? Or are you looking to improve your existing leads tracking operation? From setting overall goals and objectives to hiring and training personnel, to finding the right software and database solutions, to measuring activity and results... I can help.

Outsourced leads tracking

Rather than waste valuable time, or risk a costly "trial-and-error" approach to finding the right B2B leads tracking company to outsource your leads tracking to, consider putting me to work instead.

I know all the industry "players" and can recommend a short list of leads tracking solutions and companies that will suit your specific needs--reducing your time, effort and the risk associated with choosing an "unknown" company.

Depending on your resources and objectives, I can oversee the entire leads tracking vendor selection process--from creating the short list of qualified leads tracking companies, to writing the RFP, to negotiating favorable agreements, to managing the set up and implementation of your outsourced programs. Or I can do only the parts of the leads tracking vendor selection process you don't have the time or expertise to do yourself.

I also consult on industrial leads, software for leads, marketing response handling, and lead generation.